Of course, you’re always welcome to use more if it works with your design. Squarespace website owners should aim to use 1-5 high resolution, relevant images per webpage, and about 1-3 images per blog post. More Best Practices for Adding Image Alt Text for SEOĪ great way to maximize the impact of image alt text on your SEO is to use more images! Now that you have the basic formula down, let’s look at more best practices for optimizing your image alt text. NBA Finalist Lebron James After Game 4, Sports Photography, Photographer Name & Location On location headshot and portrait of Susie Jasmine (Name/Description of Photo), Aesthetic Photography (Keyword), Photographer Name & Location Here are a few more examples of prime alt text descriptions: Try to keep your alt text between 7-12 words total. It can be a broken sentence, but it should have a logical flow to it. The real key to all of this is making this entire description flow like a sentence. Use it in just a handful and leave it out of the rest. Side note: Because your name never changes, it’s not necessary to use it in every photo alt text description. So, your final image alt text would be: “A photo of Brad Pitt, celebrity photography, Alison Jones, Los Angeles.” Then, include the location of your business, or the location in which the photo was shot. (where the individual’s name is an important part of their business) you’ll want to include your name in the image alt text. Now all that’s left to add is your name and location.įor our example’s purpose and for some professions like photography, art, etc. So, your image alt text would read “A photo of Brad Pitt, celebrity photography.” The keyword section of your alt text could be: “celebrity photography”. Try to make the keywords something generic that your potential customers would search for. This will help keep you safe from being penalized for keyword stuffing. When adding keywords to your alt text, you’ll want to try limit it to one or two keywords. The trick is making the name and description flow with the next two parts of the formula: You would simply use a name/description like, “A photo of Brad Pitt, Actor.” Or if your photo was of an animal, you could say “A photo of a White Siberian tiger”. So, for example, say the photo on your website was of a celebrity you have photographed. The name and description of the photo should easily describe what’s in the photo- preferably something that is unique about what’s in the photo. Although this isn’t the only way to structure SEO-friendly image alt tags, this is the formula we’ve seen perform best at our agency.
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